Evaluation #2

How effective is the combination of your main product and ancillary? 




Our video, album art and poster are all linked together with the same style, this style being Indie Rock, we researched different types of videos, album art and posters within the genre and decided that Arctic Monkeys videos and album art on 'Favourite Worst 

Nightmare' and 'Whatever people say I am thats what I'm not'.

To decide what pictures we wanted for our digipack and poster, we had a photoshoot where we took the band to a variety of places we had previously located, such as the canal, subway and field, this is because, as there was nothing around we got across the conventions of the 'Indie' band being occasionally 'moody' yet funny in the way most teens act.

Our Digipack

As our group are 'Indie' they are stereotyped to be 'moody' as seen in the bottom right picture in our digipack.Yet in the top left picture the fun side comes across well. The album cover and back are quite serious and moody with the stern looks in the bands faces, yet , the other pictures are more light heartened, with the band, 'messing around' in the trees and on the steps.


The bottom left picture, is unique as Sophie in our group does art and designed a logo unique to the band and is a mixture of images through the bands name 'Naked Voyage'.

As the band memebers are all quite alike they all have quite the same dress sense, which also conforms to a typical Indie band, with a green parker, skinny jeans etc....again compared with Arctic Monkeys.

No props were really needed in portraying our band, but we though for the humourous side to them, we would add a mini telescope and 3D glasses, whilst shooting the band, they were also seen smoking, seen to be 'cool' and drinking, again both stereotypically seen in Indie Rock 
music videos.


                                                                     Stairs in the video that are featured in the album cover

Mise en scene again links with our research into the typical indie band, and we didn't need to change our band much as they were already quite like  the bands you'd see in the charts
We shot the band on the canal, where the scenery was dark and quite mysterious, much like Naked Voyage and what they try to come across as, yet comical also as the scenes when not band footage are just 'messing' around. We also film the live recording at lower house canteen, a local function room where it was clear to see that the crowd enjoyed and engaged with the music and as it was their first released video, we decided to shoot a live footage and some parts of the band in their natural ways, so that the audience could then again relate with the band.


The theme of the dark, yet humerous band is apparent through all of our work, the dark song contrasts with the funny band footage around the canal, we have pictures with a certain dark mood contrasted on the album cover and with the band having fun, also with a comical look between two band members in the top middle picture.  

The title of the album is 'Third Side Of The Coin', there are no directly linked songs on the album, to the album name but this is what we wanted to portray using the metaphor to make people think about a third side to a coin which is impossible and different and thats what the band wanted to be.


All of the pictures were edited on Adobe Photoshop, this way we could make the pictures look like how we wanted them to look, by changing, contrast and brightness, putting different camera filters and effects on, like sepia. Also changing the colours like the bottom left picture, it looks much more bright green. Giving a different effect.

The location fits with the work and the Indie Rock genre as none of the places like the canal or park are overly dramatised, it is true and gritty, which works best with the British indistution, knowing that the British public will want that 'realness' and humour off the band.